Nokia XpressMusic POSM Campaign - Global

The objective was to position Nokia XpressMusic phones as the best choice for social entertainment in terms of design, quality and performance. By highlighting the unique features of each phone (Ariane, Tokyo, Piccolino) and the social benefits of owning the Q4 XpressMusic phones, we communicate that Nokia Xpressmusic are the coolest phones for you to impress your friends and to widen your social circle.

Key message: Be the soul of the party with Nokia XpressMusic Collection.

Campaign tagline: Rock your world.

Hero visual: DJ console, in particular the turntable, audio mixer and speakers.

Supporting visuals: Various shots of the dance club environment. The Nokia XpressMusic phones will be the heroes, each with special features: the twist for Ariane; the slide for Tokyo and good quality headset sound for Piccolino.

Scope of work: 100+ items in all including posters, brochures and various in-store POSM for Nokia global markets. Plus communication materials for Nokia Go Play Event to launch the phones in Europe, China and Singapore.

XpressMusic Collection

Headline: XpressMusic. Rock your world.
Copy:
Welcome to the world of Nokia XpressMusic. Tune in to great music without the fuss. Get to your favourite songs instantly with the one-touch dedicated music key. Create your playlists on the go. Store more songs with expandable memory and enjoy longer playback time. Are you ready to rock your world?

Nokia XpressMusic phones.

Great music, no fuss, no limits.

www.nokia.com/xpressmusic

Nokia 5700 XpressMusic

Headline: A new spin on music
Copy:
The Nokia 5700 XpressMusic. Twist to share up to 1,500 of your favourite tracks on the stereo loudspeakers. Watch videos in landscape view and in 16 million colours on the large 2.2” display. Download songs at lightning speed from PC to phone via Bluetooth. Twist again to capture images with a 2.0 megapixel camera. Are you ready to rock your world?
www.nokia.com/xpressmusic

Nokia 5610 XpressMusic

Headline: Slide into a new music revolution
Copy:
Lose yourself in the sound of the Nokia 5610 XpressMusic. Hear 3,000 of your favourite tunes in crystal-clear audio with the dedicated audio chip. Slide instantly from phone to Music Player or FM Radio with the Music Slider key. Or, get behind the lens of the 3.2 megapixel camera to capture excellent quality images. Are you ready to rock your world?

www.nokia.com/xpressmusic

Nokia 5310 XpressMusic

Headline: The mini music powerhouse
Copy:
The Nokia 5310 XpressMusic – the little phone with the big sound. Enjoy 3,000 of your favourite tunes in crystal-clear audio with the dedicated audio chip. Get to your music instantly using the dedicated music keys. Simply connect your favourite headphones through the in-built 3.5mm AV jack to enjoy excellent sound quality. Are you ready to rock your world?

www.nokia.com/xpressmusic