Nokia 6110 Navigator - Activation Pitch

Pitch turnaround time: 3 days

The objective is to drive awareness and experience of the Navigator/GPS functionality of the Nokia 6110. And ultimately drive visitorship to Nokia stores and trial of Nokia 6110 mobile device.

Announce Objectives
•Drive purchase of Nokia 6110
•Drive awareness of Activation - Urban Car Rally

Partnerships
•Establish media partnership with key radio station or network of stations, which will be the official media for the Activation and the primary communication driver
•Establish partnerships with influential touchpoints where people traditionally go for directions and “guided” transport (taxi, MRT, bus stops, petrol kiosks, tourist info counters)

Messaging
•Purchase of Nokia 6110 will entitle you to participate in the Nokia Urban Rally with instant prizes and big grand prizes

Phase 1: Print

Phase 1: POSM

Phase 1: Leaflet

Leaflet facing of Nokia 6110, folding out to be a city map on one side. Reverse side contains all points of interest, ordered by category that are pre-programmed in the Nokia 6110 in tiny font size.

Phase 1: Street directory ambient

“Street Directory” placed at locations where people traditionally search for directions – Visitors’ Centre, MRT stations, bus stops, taxi stands. The directory opens out to reveal a secured Nokia 6110 with instructions on how to use Navigator functionality.

Phase 1: Parking ticket ambient

“Parking Ticket” is actually an info leaflet, providing details of the Navigator functionality of the Nokia 6110 and the radio promotion. Placed under the windscreen wipers of cars through the city.

Phase 2: Print

Phase 2: Street lamp post banners

Phase 2: Ambient

Phase 2: Urban rally car ambient