Nokia 6110 Navigator - Activation Pitch

Pitch turnaround time: 3 days

The objective is to drive awareness and experience of the Navigator/GPS functionality of the Nokia 6110. And ultimately drive visitorship to Nokia stores and trial of Nokia 6110 mobile device.

Announce Objectives
•Drive purchase of Nokia 6110
•Drive awareness of Activation - Urban Car Rally

Partnerships
•Establish media partnership with key radio station or network of stations, which will be the official media for the Activation and the primary communication driver
•Establish partnerships with influential touchpoints where people traditionally go for directions and “guided” transport (taxi, MRT, bus stops, petrol kiosks, tourist info counters)

Messaging
•Purchase of Nokia 6110 will entitle you to participate in the Nokia Urban Rally with instant prizes and big grand prizes

Phase 1: Print

Phase 1: POSM

Phase 1: Leaflet

Leaflet facing of Nokia 6110, folding out to be a city map on one side. Reverse side contains all points of interest, ordered by category that are pre-programmed in the Nokia 6110 in tiny font size.

Phase 1: Street directory ambient

“Street Directory” placed at locations where people traditionally search for directions – Visitors’ Centre, MRT stations, bus stops, taxi stands. The directory opens out to reveal a secured Nokia 6110 with instructions on how to use Navigator functionality.

Phase 1: Parking ticket ambient

“Parking Ticket” is actually an info leaflet, providing details of the Navigator functionality of the Nokia 6110 and the radio promotion. Placed under the windscreen wipers of cars through the city.

Phase 2: Print

Phase 2: Street lamp post banners

Phase 2: Ambient

Phase 2: Urban rally car ambient

Nokia Nseries WiFi Cafe - Activation

The objective is to make Nokia Nseries synonymous with the connected lifestyle of Internet on the go, specificially at WiFi cafes and drive spontaneous WiFi usage at partner cafes.

Key message: Enjoy complimentary WiFi connectivity right here right now with Nokia Nseries devices.
Scope of work: Ambient guerilla and POSM within partner WiFi-enabled cafes.

Entrance marker copy:

I can enjoy complimentary WiFi right here.

Floor sticker copy:

Searching for Wifi...

Wifi detected...

Wifi connecting...

Staff badge copy:

I love serving

complimentary WiFi.

Tent card copy:

I can enjoy complimentary WiFi right here right now on my Nokia Nseries.

Get online in 2 easy steps.

Step 1

Go to your active standby screen and click on WLAN wizard.

Step 2

Search and connect to WLAN network. Start browsing!

Cup sleeve copy:

Complimentary Wifi is hot.

I can access the world right here.

Wobblers

Nokia XpressMusic POSM Campaign - Global

The objective was to position Nokia XpressMusic phones as the best choice for social entertainment in terms of design, quality and performance. By highlighting the unique features of each phone (Ariane, Tokyo, Piccolino) and the social benefits of owning the Q4 XpressMusic phones, we communicate that Nokia Xpressmusic are the coolest phones for you to impress your friends and to widen your social circle.

Key message: Be the soul of the party with Nokia XpressMusic Collection.

Campaign tagline: Rock your world.

Hero visual: DJ console, in particular the turntable, audio mixer and speakers.

Supporting visuals: Various shots of the dance club environment. The Nokia XpressMusic phones will be the heroes, each with special features: the twist for Ariane; the slide for Tokyo and good quality headset sound for Piccolino.

Scope of work: 100+ items in all including posters, brochures and various in-store POSM for Nokia global markets. Plus communication materials for Nokia Go Play Event to launch the phones in Europe, China and Singapore.

XpressMusic Collection

Headline: XpressMusic. Rock your world.
Copy:
Welcome to the world of Nokia XpressMusic. Tune in to great music without the fuss. Get to your favourite songs instantly with the one-touch dedicated music key. Create your playlists on the go. Store more songs with expandable memory and enjoy longer playback time. Are you ready to rock your world?

Nokia XpressMusic phones.

Great music, no fuss, no limits.

www.nokia.com/xpressmusic

Nokia 5700 XpressMusic

Headline: A new spin on music
Copy:
The Nokia 5700 XpressMusic. Twist to share up to 1,500 of your favourite tracks on the stereo loudspeakers. Watch videos in landscape view and in 16 million colours on the large 2.2” display. Download songs at lightning speed from PC to phone via Bluetooth. Twist again to capture images with a 2.0 megapixel camera. Are you ready to rock your world?
www.nokia.com/xpressmusic

Nokia 5610 XpressMusic

Headline: Slide into a new music revolution
Copy:
Lose yourself in the sound of the Nokia 5610 XpressMusic. Hear 3,000 of your favourite tunes in crystal-clear audio with the dedicated audio chip. Slide instantly from phone to Music Player or FM Radio with the Music Slider key. Or, get behind the lens of the 3.2 megapixel camera to capture excellent quality images. Are you ready to rock your world?

www.nokia.com/xpressmusic

Nokia 5310 XpressMusic

Headline: The mini music powerhouse
Copy:
The Nokia 5310 XpressMusic – the little phone with the big sound. Enjoy 3,000 of your favourite tunes in crystal-clear audio with the dedicated audio chip. Get to your music instantly using the dedicated music keys. Simply connect your favourite headphones through the in-built 3.5mm AV jack to enjoy excellent sound quality. Are you ready to rock your world?

www.nokia.com/xpressmusic

Nokia 6110 Navigator - Ambient

The objective was to launch the Nokia 6110 Navigator, the first Nokia
mobile device to come fully loaded with integrated GPS navigation.
The communication was developed with the aim to get noticed and
get into the hands of the target audience (and importantly be read).

We specifically targeted motorists whom we knew needed help in
not only finding the shortest way to get to their destination when
driving, but also to find specific locations such as the nearest parking
lot. The Nokia 6110 Navigator would be a motorists ideal companion.

The communication was created to replicate an actual Singapore
parking ticket which when placed on vehicles would undoubtedly get
noticed and read. 20,000 tickets were distributed around the island
on one weekend.

Asiana Hot Chilli Sauce Campaign - Idea

Agency: Crush advertising
Creative director: Kelvin Pereira
Writers: Kelvin Pereira, Annette Lee
Art director: Luke Tay
Year: 2006

Memorin Taxi - Ambient

Agency: Crush Advertising

Title: Pram

Award: Singapore Outdoor Advertising Awards 2006

Award category: SMRT Gem Awards - Special Award

Creative director: Kelvin Pereira

Writers: Omar Marks, Annette Lee

Art director: Luke Tay

Year: 2006

RBH Bank Service Class Award - Print Idea

Headline:
You’ve helped us win the Service Class Award.
The least we could do is to be generous with the chocolates.

Copy:

Thanks to you, there’ll always be chocolates to sweeten the queue at RHB. Raincoats to help you on your way in a downpour. Not to mention a personal banker to answer your call. Because we know that the little things always count. That’s why winning the service class award only means one thing: that banking with us will continue to be a real delight.

Agency: Crush Advertising
Creative director: Kelvin Pereira
Writer: Annette Lee
Art director: Audrey
Year 2006