Headline: You’ve helped us win the Service Class Award. The least we could do is to be generous with the chocolates.
Copy:
Thanks to you, there’ll always be chocolates to sweeten the queue at RHB. Raincoats to help you on your way in a downpour. Not to mention a personal banker to answer your call. Because we know that the little things always count. That’s why winning the service class award only means one thing: that banking with us will continue to be a real delight.
Agency: Crush Advertising Creative director: Kelvin Pereira Writer: Annette Lee Art director: Audrey Year 2006
This was an initial presentation* created to encapsulate the concept of having the world's first commercial tourist spaceport in Singapore. In June 2006, a Singapore-based consortium was formed, comprising of firms Octtane, Batey, Lyon Capital, DP Architects, ST Medical and KMPG Corporate Finance. Working with Space Adventures, a US-based adventure tourism company, the project aimed to bring the experience of suborbital flight, zero gravity and more, to earth.
This presentation was part of a proposal to Temasek Holdings and its subsidiaries and associates to be the lead sponsors of a yacht entry in the Clipper Race 2005-2006. An entry would generate tourism dollars, foreign investment as well as national pride.
Agency: Batey Design Creative director: Nicholas Paul Writer: Annette Lee Designers: Nicholas Loh Year: 2004
A storyteller. Writer. Creator of memorable dialogues and experiences between consumers and brands. Part of Bates 141's Activation team since April 2007.